👤 Target Audience
Who they are:
Core struggles:
Desires & goals:
Beliefs & values:
🎁 Core Offer(s)
Products / services:
Key value proposition:
🏛️ Content Pillars
3–5 recurring themes that guide all content
📱 Active Platforms
Platform
Format(s)
Posting Frequency
Instagram
Reels, Carousels, Stories
YouTube
Long-form, Shorts
TikTok
Short videos
LinkedIn
Posts, Articles
Newsletter
Email
Blog
Articles